Research & Insights
Practitioner-built frameworks and research for executive teams making the shift to AI-native revenue operations.
How to Measure AI ROI: Every CFO's Question
Most companies can tell you how much they spent on AI. Almost none can tell you what they got back. This playbook is for CFOs, VPs of Finance, and Data & Analytics leaders who need to stop reporting adoption metrics and start showing auditable ROI their boards will trust.
The Non-Technical Builder's Playbook
Most people paste into ChatGPT and call it AI. This playbook is for anyone ready to build real tools: apps that persist, run without you, and other people can use. Inside: how to set up Claude Code and Google AI Studio, the mindset shift from using to building, six profession-specific stories, and a sprint framework to go from zero to shipping. No coding required.
The OpenAI Frontier Playbook
OpenAI wants to be the operating system for your AI workforce. Frontier launched February 2026 and the enterprise sales machine is already running. A decision framework for CIOs, CTOs, and business leaders who need to evaluate the platform, build internal approval, and avoid the governance failures that Gartner predicts will kill 40% of agentic AI projects by 2027.
How Serious Blockchain Teams Go to Market
Most blockchain teams are still running a 2021 GTM playbook in a market that no longer exists. ETFs pulled $32B. Institutions hold 24% of crypto. MiCA and the GENIUS Act rewrote the rules. This framework is for founders and GTM leads ready to rebuild from first principles.
How to Actually Use AI If You Carry a Quota
Every rep has access to AI tools. Few have a system. This is the field manual: Claude as a persistent sales OS, a three-tool stack that saves 11+ hours a week, four AI teammates, and seven copy-paste playbooks.
The AI Powered GTM Playbook for 2026
A practitioner's guide for CROs, CEOs, SVPs of Operations, and Heads of Product navigating the shift from AI experiments to AI-native revenue operations.
What AI Agents Actually Are (And What They Do for Revenue)
The plain language guide for leaders who keep hearing 'AI agents' and want to know what it actually means for their revenue operation.